WEBSITE VISITOR IDENTIFICATION

Turn Your Website Traffic Into Campaign-Ready Audiences

DemandSense identifies who is visiting your site by company and name, scores their fit and engagement, and turns that into segmented, ready-to-use audiences for your campaigns.

Segment traffic by buying intent level
Build campaign audiences from ICP-fit accounts
Use high-intent for sales, others for nurture

Get A 30-Day Free Trial

Set up in 5 minutes to see your audiences
and their buying intent.

GDPR Compliant
5-Min Setup

visitor_session_id: 8x92...

New Visit Detected

IP: 66.249.70.12 • San Francisco, CA

Company Matched

Stripe, Inc. • SaaS • 5000+ Employees

Revenue

$10B+

Tech Stack

AWS, React, Salesforce

Profile Identified

High Intent Signal • 3rd Visit

John Doe

VP of Engineering

Decision Maker

john.doe@stripe.com

+1 (555) 012-3456

linkedin.com/in/johndoe

“It reduced my cost per lead by 60% the second I turned it on! It’s literally been the difference between a campaign being incredibly successful, or burning a hole in my pocket.”

GDPR & CCPA Compliant

Designed to identify visitors without
breaking privacy rules.

Instantly Identifies Visitors

Start seeing visitors and building
intent-based audiences the same day.

Ready-to-Run Audiences

Download audience lists and upload
them to your ad platforms or CRM.

THE PROBLEM

It’s impossible to separate website buyers from browsers manually

You don’t know who’s visiting, can’t score intent or ICP fit, and end up grouping people by 30/60/90-day windows instead of by intent.

No clarity on who’s interested
Buyers and casual visitors look the same
No intent-based segmentation
High- and low-intent visitors end up together
No campaign-ready audiences
You can’t build segments around real interest

See Who's Visiting

ANONYMOUS

Matching IP...

Stripe, Inc.

High Intent • Pricing Page

REVEALED

HOW IT WORKS

Here’s exactly how anonymous
website traffic turns into
campaign-ready audiences

IDENTIFY WHO'S ON YOUR WEBSITE

See which companies and people are visiting in real time

DemandSense turns anonymous visits into known accounts and people, so you can see who's on your site, what they're looking at, and how active they are.

Identify visitors by company and person, not just sessions
See which pages they view and how engaged they are
Spot real accounts before they ever convert

GET INTENT-BASED AUDIENCES

Split traffic into audiences you can instantly use in campaigns

Score accounts by intent signals and ICP fit, so you can separate serious buyers from casual traffic and build audiences based on intent priority.

HIGH INTENT → Sales-ready outreach list
MEDIUM INTENT → Nurture campaign audience
LOW INTENT → Awareness campaign audience

GET CAMPAIGN-READY AUDIENCES

Instantly get 3 intent-based audiences you can use across sales and marketing

PROVE CAMPAIGNS IMPACT

See exactly what works once campaigns are up and running

Once campaigns are live, you see what works, what doesn’t, and keep improving targeting, messaging, and ad spend.

Spot which accounts engage and move forward
Compare which audiences perform and which don’t
Prove which campaigns actually influence buying decisions

Audience Report Preview

See what an audience report looks like

Get the exact output you'll receive from DemandSense: identified accounts, intent scores, and campaign-ready segments.

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DEMAND SENSE VS WEBSITE VISITOR TOOLS

Most tools are great at identifying
visitors, but they can't turn them into
ready-to-use audiences

Feature	Standard Analytics	Other Tools
Company Identification
Individual Identification
Real-Time Intent Scoring		Limited
CRM Integration (2-way)	Limited	Limited
Individual Contact Reveal
B2B Filter (ISP Removal)
Account Buying Stage		Limited
GDPR Compliant Tracking

Try It Now

USE CASES

Your raw traffic split into sales,
nurture, and growth campaigns

For Sales Teams

Prioritize outreach based on real-time intent
See titles, seniority, and pages viewed
Reach out while they're still researching
Personalize based on what they actually viewed

New Hot Lead 🔥 Just now

Microsoft just visited the Enterprise Pricing page.

Return Visitor Alert

VP of Engineering @ Stripe is back

High Intent

For Marketing

Build hyper-targeted ABM campaigns
Create higher-quality retargeting audiences
Sync visitor data with LinkedIn targeting
Track which campaigns drive real engagement

Retargeting Audience

Industry

SaaS

Company Size

500+ Employees

Estimated Reach

12,450 +15%

INTENT-BASED BUYER SCORING

Filter the intent level and build the
audience you want to run
campaigns on

DemandSense scores every visitor by fit (who they are) and intent (what they
do), so you can choose exactly which level of intent to build audiences from and
run the right campaign for each group.

Fit Scoring (Who they are)

Industry Match (SaaS)

Decision Maker (VP+)

Company Size (500+)

Engagement Scoring (What they do)

Visited Pricing Page

Downloaded E-book

Return Visitor (3+ sessions)

25 Lead Score

Fit 30/100

Engagement 20/100

COLD LEAD

5-STEP SETUP

Go from fully anonymous traffic to
campaign-ready audiences in
under 5 min.

STEP 1

Add Tracking Script

Install a lightweight script in minutes. Works with GTM, WordPress, and any CMS.

STEP 2

Capture Visits

Start collecting real visits immediately. Bots and noise are filtered out.

STEP 3

Identify & Score

Match visits to companies and score them by intent and ICP fit.

STEP 4

Connect Your CRM

Sync high-intent accounts to Salesforce or HubSpot automatically.

STEP 5

See What Works

See which accounts engage,which audiences convert, and what drives results.

BUILT TO FIT YOUR WORKFLOWS

High-intent accounts show up where your team already works

Use our native integrations and real-time webhooks to pipe visitor data instantly into your existing stack.

Webhook

Pipe raw JSON data to your warehouse or custom app.

Slack

Get real-time alerts in your #sales-feed channel.

View Documentation

config.json

WebID

Webhook

POST /api/v1/ingest HTTP/1.1

Host: api.your-warehouse.com
Content-Type: application/json

{
  "event": "visitor_identified",
  "timestamp": "2024-03-20T10:30:00Z",
  "visitor_id": "vid_89234",
  "company": {
    "name": "Acme Corp",
    "domain": "acme.com",
    "employees": 5000
  }
}

System Operational

Last sync: Just now

Transparent Credits

You’re only charged when we
identify someone

1 CREDIT = 1 IDENTIFIED VISITOR

A credit is only used when we successfully identify a real person or a real company. If the visit stays anonymous, it costs nothing.

PERSON + COMPANY COUNTS AS 1 CREDIT

If we identify both the individual and the company they work for, it still counts as a single identification.

WE DON’T CHARGE FOR JUNK TRAFFIC

Traffic from ISPs, universities, and bots is
automatically filtered out and never consumes credits.

GET A 30-DAY FREE TRIAL

Sign up and see your traffic turn
into campaign-ready audiences in
real time

See how DemandSense identifies companies and people, scores intent, and
turns raw traffic into segmented audiences you can actually run campaigns on.

See who’s really visiting

Turn anonymous traffic into visible
companies and people.

Segment by intent

Automatically split traffic into high,
medium, and low intent audiences.

Use the audiences right away

Run campaigns, route to sales, or nurture, based on real intent.

Get A 30-Day Free Trial

Set up in 5 minutes

to see your audiences and their buying intent.

Common Questions

Frequently Asked Questions

Everything you need to know about tracking and identifying your B2B traffic.

Turn Your Website Traffic Into Campaign-Ready Audiences

It’s impossible to separate website buyers from browsers manually

We use the traffic you already have
to build instantly usable audiences

Here’s exactly how anonymous
website traffic turns into
campaign-ready audiences

See which companies and people are visiting in real time

Split traffic into audiences you can instantly use in campaigns