Website Visitor Tracking & B2B Visitor Identification

Core Technology

How Reveal Intent Tracks and
Identifies Website Visitors

Our platform works in three core layers to give you complete visibility.

Real-Time Website Visitor Tracking

See an active user map and session stream as it
happens. Track pages viewed and engagement
levels instantly.

Identify Companies

Use IP signals and behavior to identify companies behind anonymous visitors. See industry, size, and tech stack.

LinkedIn-Aware Identity Graph

Connects website visits with LinkedIn engagement patterns to reveal which accounts and people are warming up across touchpoints.

Capture Intent Signals

Measure buying readiness through page depth, return visits, and critical page views. We score every interaction to surface high-intent prospects.

57 Intent

Individual Identity

Stop guessing. See the exact names, job titles, and verified contact details of the people browsing your site right now.

Cross-Channel IntentSignals

Understand the 'why' behind every visit — page depth, return visit frequency, content interactions, and LinkedIn engagement.

Why DemandSense

What Makes DemandSense
Different From Other Website
Visitor Tracking Tools

See why growth teams choose DemandSense for accurate B2B identification and intent
data.

Feature	Standard Analytics	Other Tools
Company Identification
Individual Identification
Real-Time Intent Scoring		Limited
CRM Integration (2-way)	Limited	Limited
Individual Contact Reveal
B2B Filter (ISP Removal)
Account Buying Stage		Limited
GDPR Compliant Tracking

Try It Now

Endless Applications

Use Cases for Marketing, Sales,
and Growth Teams

WebID isn't just a tool; it's the intelligence layer that powers your entire revenue
engine.

For Sales Teams

Prioritize outreach based on real-time intent
See titles, seniority, and pages viewed
Reach out while they're still researching
Personalize based on what they actually viewed

New Hot Lead 🔥 Just now

Microsoft just visited the Enterprise Pricing page.

Return Visitor Alert

VP of Engineering @ Stripe is back

High Intent

For Marketing

Build hyper-targeted ABM campaigns
Create higher-quality retargeting audiences
Sync visitor data with LinkedIn targeting
Track which campaigns drive real engagement

Retargeting Audience

Industry

SaaS

Company Size

500+ Employees

Estimated Reach

12,450 +15%

Intelligent Scoring

Separate the Browsers from the
Buyers

Not all traffic is equal. Our dual-scoring engine ranks every visitor based on Fit
(who they are) and Engagement (what they do), so you can focus on the hottest
leads.

Fit Scoring (Who they are)

Industry Match (SaaS)

Decision Maker (VP+)

Company Size (500+)

Engagement Scoring (What they do)

Visited Pricing Page

Downloaded E-book

Return Visitor (3+ sessions)

25 Lead Score

Fit 30/100

Engagement 20/100

COLD LEAD

Simple Setup

How It Works Step by Step

Go from anonymous traffic to actionable pipeline in five simple steps.

Add Tracking Script

Install our lightweight pixel in minutes. It works with Google Tag Manager, WordPress, and all major CMS platforms.

Capture Visits

The platform instantly begins capturing all site visits, filtering out bots and ISPs to focus on real traffic.

Identify & Score

Reveal Intent matches IPs to companies and scores their behavior to determine buying readiness.

Connect CRM

Automatically sync high-intent accounts to Sales force or HubSpot to alert your sales team.

Get Insights

Receive actionable reports and alerts to close deals faster and optimize your marketing spend.

Developer Friendly

Your Data,
Where You Need It.

WebID isn't a silo. Use our native integrations and real-time
webhooks to pipe visitor data instantly into your existing
stack.

Webhook

Pipe raw JSON data to your warehouse or custom app.

Slack

Get real-time alerts in your #sales-feed channel.

View Documentation

config.json

WebID

Webhook

POST /api/v1/ingest HTTP/1.1

Host: api.your-warehouse.com
Content-Type: application/json

{
  "event": "visitor_identified",
  "timestamp": "2024-03-20T10:30:00Z",
  "visitor_id": "vid_89234",
  "company": {
    "name": "Acme Corp",
    "domain": "acme.com",
    "employees": 5000
  }
}

System Operational

Last sync: Just now

Transparent Credits

Transparent Pricing Logic

1 Credit = 1 Identification

You only use a credit when we successfully identify a person or a company. Anonymous traffic is free.

Person +Company Match

If we find both the individual and their company, it still only costs 1 credit.

Smart Suppression

We automatically filter out ISPs, universities, and bots so you don't pay for junk data.

Common Questions

Frequently Asked Questions

Everything you need to know about tracking and identifying your B2B traffic.

Website Visitor Tracking That Goes Beyond Company Identification

What Is Website Visitor Tracking and Why It Matters

Powered by the World's Largest
B2B Identity Graph

How Reveal Intent Tracks and
Identifies Website Visitors

Identify Companies

LinkedIn-Aware Identity Graph

Cross-Channel IntentSignals

What Makes DemandSense
Different From Other Website
Visitor Tracking Tools

Use Cases for Marketing, Sales,
and Growth Teams

For Sales Teams

For Marketers

For Growth Teams

Separate the Browsers from the
Buyers

Fit Scoring (Who they are)

Engagement Scoring (What they do)

How It Works Step by Step

Add Tracking Script

Capture Visits

Identify & Score

Connect CRM

Get Insights

Your Data,
Where You Need It.

Transparent Pricing Logic

1 Credit = 1 Identification

Person +Company Match

Smart Suppression

Frequently Asked Questions

Turn Your Website into a
Lead Magnet

Website Visitor Tracking That Goes Beyond Company Identification

What Is Website Visitor Tracking and Why It Matters

Powered by the World's Largest B2B Identity Graph

How Reveal Intent Tracks and Identifies Website Visitors

Identify Companies

LinkedIn-Aware Identity Graph

Cross-Channel IntentSignals

What Makes DemandSense Different From Other Website Visitor Tracking Tools

Use Cases for Marketing, Sales, and Growth Teams

For Sales Teams

For Marketers

For Growth Teams

Separate the Browsers from the Buyers

Fit Scoring (Who they are)

Engagement Scoring (What they do)

How It Works Step by Step

Add Tracking Script

Capture Visits

Identify & Score

Connect CRM

Get Insights

Your Data, Where You Need It.

Transparent Pricing Logic

1 Credit = 1 Identification

Person +Company Match

Smart Suppression

Frequently Asked Questions

Turn Your Website into a Lead Magnet

Powered by the World's Largest
B2B Identity Graph

How Reveal Intent Tracks and
Identifies Website Visitors

What Makes DemandSense
Different From Other Website
Visitor Tracking Tools

Use Cases for Marketing, Sales,
and Growth Teams

Separate the Browsers from the
Buyers

Your Data,
Where You Need It.

Turn Your Website into a
Lead Magnet