## Why LinkedIn Ads Waste Your Budget

Most B2B companies are burning thousands of dollars on LinkedIn ads that run 24/7, even when theirtarget audience is offline. Unlike Google Ads or Meta, LinkedIn doesn't offer native schedulingcontrols, forcing your campaigns to run continuously regardless of when your prospects are actuallyactive.

This creates three major problems:

Nighttime waste: Your ads show at 3 AM when decision-makers are asleep

Weekend drain: B2B buyers don't browse LinkedIn on Saturdays, yet yourbudget keeps spending

Timezone misalignment: Targeting Europe from the US? Your ads run atmidnight in their timezone

The Real Cost of Always-On Campaigns

Our data shows that the average B2B company wastes 35-40% of their LinkedIn ad budget on low-engagement hours. For a company spending $10,000/month, that's $4,000 going down the drain.

Smart Scheduling: The Solution

DemandSense gives you the scheduling control LinkedIn should have built. Set precise days, times,and timezones for every campaign.